report_run_date: The date when the report was generated.owner_account_id: The momoGood Messaging account ID for the owner account of the organization.company_name: The name of the company associated with the momoGood Messaging account.list_id: The unique momoGood Messaging ID of the list from which the messages were sent.list_name: The name of the list in momoGood Messaging.period_starting: The date/time of the period starting for the report.period_ending: The date/time of the period starting for the report.starting_list_size: The number of active subscribers on the list at the start of the period.ending_list_size: The number of active subscribers on the list at the start of the period.change: The difference between starting_list_size and ending_list_size.subscribers_added: The number of new subscribers added during the period.opt_outs: The number of unsubscribes that occurred during the period.cleans: The number of cleans that occurred during the period.
Reports
Subscriber activity report
Description: The Subscriber Activity Report provides a view of your list health for the given period [day/week/month]. It includes the number of subscribers who have recently joined, unsubscribed, and cleaned. Providing you with insights into how your list is growing over time.
Frequency: Daily/Weekly/Monthly
Output: .csv file
Scope: Includes data from all lists on the account
Customization: No customization is available for this report.
Fields: